Basecamp is one of the best all-around project management tools available on the web. This is quite possible the best tool to manage real estate transactions as it allows you to be in control of all aspects of the project. You can create projects and assign tasks to other users while keeping track of their actions within the project.
As an example, let's sell the Bower's house. You create a project and call it something like "My Listings." There is a To-Do list for each project so you can name it something like "Bower Home." Then you simply create To-Dos and assign them to certain users if necessary. Some examples would be scheduling inspectors, home repair companies, open house dates, photos, document signing and more. If you have a coworker or an assistant that's helping you, they can sign in and check the To-Do list, If they have been assigned tasks, they can complete the task and check it off.
Messages are saved under each project as well. You can make a subsection in messages and call it "Bower Messages." This will create an organized database of all communications related to the Bower transaction and this message section can be accessed by you and your team members.
Basecamp has a useful document editing feature called Writeboard. Listings, ads and other documents can be posted, accessed and edited by you or anyone else who has access to the project. Writeboard allows you to view the original version alongside the revised version for easy comparison.
There are plenty of tools available to make work easier for real estate agents but Basecamp is definitely towards the very top of that list. The useful features that Basecamp offers are unmatched for project management and this is especially true for real estate transactions and projects.
Real estate is highly competitive market and any successful real estate agent knows that an appealing website is a necessary tool of the trade. But just having a website isn't enough, that website must be optimized for high rankings in search engines in order to be found in the top search results. The majority of users that perform searches through Google never search beyond the first page of results. This makes it even more important that Search Engine Optimization (SEO) is used on your website.
Keywords play a large part in SEO, and when used correctly, can help boost a site's ranking in the search results. But you can overdo it as well. Too many keywords on a page can actually hurt the site's ranking as it will appear too spammy. Titles should also include keywords for more efficient SEO results. Including hyperlinks is a great SEO method as well, but it will also hurt rankings if it is overused.
Backlinks are an important aspect for SEO as long as they are placed properly. Links back to your website from a reputable website can boost rankings in a large way. Just beware of "free directories" that promise results, this can again be viewed as spammy and can actually cost you ranking. Backlinks from reputable, relevant sites related to the real estate field will yield much better results.
Media such as photos, audio and video files should be used when possible. These files can be embedded into the site's content and tagged with keywords for more efficient SEO rankings. A virtual tour is largely beneficial for SEO reasons, as well as the customer's viewing satisfaction.
Real estate agents need to realize the superior benefits that SEO brings and strong effects it can have on their business. A good website is nothing if it's not being seen. Boosting the rankings in search results is an effective and efficient method for increasing the productivity of your real estate business.