How To Back Up Your Real Estate Gmail Account

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Google's free email service, Gmail, is one of the most popular email services in the world. Because it is actually a cloud service, it is accessible nearly anywhere at any time. However, because there is the possibility of data loss or loss of account access, there is the need to back up your Gmail account. In this article, we will look at some very good reasons WHY you need to back up your real estate Gmail account and then we will look at HOW to back up your real estate Gmail account.

Why you need Gmail backup

Some users have experienced wrongful accusations of ToS violations. Some lost access due to issues with Google Plus, resulting in loss of access to ALL Google services, while other users simply see years of their data deleted for seemingly no reason. The worst part is, that as common as account suspensions and terminations are through Google services, Google offers virtually no customer support and few options when you need to restore your account. And when you need access to your data but your account is disabled, you are simply out of luck.

In the most recent instance, an image insertion bug has resulted in users being locked out of their accounts for over 24 hours. Maybe 24 hours is no big deal to you, but it certainly can be a hassle and it can result in many negative results as real estate agents typically deal with clients and other sources through email on a daily basis.

Other disruptions can be caused by network and server failures, which can result in loss of access to Gmail for hours or longer. There have been multiple instances of power outages with Google, which also results in loss of access to Gmail. Or you may be one of the unlucky recipients of a total wipeout of Google accounts.

And of course, we must not forget the possibility of Google accounts being hacked and data deleted.

So after reading all that, you may be thinking to yourself- Perhaps I don't need a Gmail account. But the truth is, out of all web-based email services, Gmail is actually one of the most secure. The unfortunate fact is- incidents happen to every service. There is no protection that is 100% foolproof. But there is one service that comes pretty close to perfection when it comes to preventing data loss through Gmail or any other cloud service.

The Gmail data loss solution

There is absolutely no reason to fear data loss through Google accounts such as Gmail. The solution- cloudHQ. The cloudHQ service works by providing automatic and real-time replication of all emails and attachments to a completely separate cloud account. All attachments are saved in corresponding folders and all emails are saved in the same organization and structure that you have created in your Gmail account. So if you experience any of the tragic circumstances described above in this article, you can simply login to the backup account and gain instant access to your emails and attachments. It's simple to set up, watch the short video below to learn how to use cloudHQ to back up your Gmail account. Don't wait until it's too late and years of emails, attachments, files, documents, and other important data disappears forever. Protection starts now.


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Malicious Mobile Apps Driving Real Estate Agents To Cloud Backup

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Mobile trends have driven real estate agents to work remotely more often and to depend on mobile apps for their remote real estate tasks. Mobile app use is becoming more prevalent among real estate agents, but security is often overlooked. Malicious mobile apps are apps that purport themselves to perform a useful function, while hidden inside the software is a nasty bit of malware or other malicious code that can steal information or cause harm to the mobile device.

According to Webroot, in 2012, mobile malware families increased 58% and accounted for 59% of all mobile malware. 32% of mobile malware apps steal information, 15% track the movements of users, 13% send content and 8% reconfigure the mobile device.

As bad as the stats are pertaining to the number of malicious mobile apps reported, the problem is actually far greater because of the number of malicious mobile app attacks that are never reported.

A recent study shows that 74% of the time, the IT department is not even notified when a mobile device has been rooted. Even more often, the mobile user is unaware of the malicious mobile app that is stealing sensitive and confidential information without their knowledge. 

Malicious mobile apps can cause data loss in the cloud

The largest amount (32%) of malicious mobile apps steals information and sends it remotely to the attackers who will use it to infiltrate company systems and accounts. Once the attackers have accessed a cloud account, they will attempt to use the information it contains for their own personal gain. If there is no information they can use, they may just delete the information. Even if there is information they can use, they may delete all files in the account in an attempt to cover their tracks.

Other malicious mobile apps will change settings and can cause corruption on the mobile device. This corruption can be harmful to the cloud account if the real estate agent has their cloud mobile app synced to the online account. If files are deleted on the mobile app, then once the app syncs with the online server, the files online will be automatically deleted. If the agent has no cloud backup system in place, these files may be gone for good.

Cloud backup can save the day

The possibility of losing data can be a horrifying concept to a real estate agent as they deal with legal documents, contracts and other transaction documents on a daily basis, that, if lost, would be a major setback and could possibly cost the agent a lot of business and money.

But with cloud backup, the possibility of data loss drops to practically zero. By adding a competent cloud backup service like cloudHQ, all files stored in the cloud are completely protected from malicious mobile app attacks.

If a malicious mobile app somehow sneaks onto your mobile device and causes data loss on your cloud account, all files can be quickly restored from a backup account where cloudHQ has a complete secondary copy of all of your data. This secondary cloud account is not connected to your main account in any way except through cloudHQ so there is no possibility of the attacker gaining access to both accounts from your mobile device or from you main cloud account.

Don't be the real estate agent who wishes they had cloud backup AFTER a data loss incident, be the real estate agent who was prepared for such an incident ahead of time. Be the real estate agent who experiences minimal disruption to your real estate business and doesn't even miss one day of work because of a malicious mobile app.


 

Real Estate Agents In The Mobile Cloud

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Real estate agents and cloud technology have been coming together over recent years to form a dynamic relationship that allows agents more flexibility, efficiency and mobility. The key to all of this is accessibility in the cloud. Having access to data anywhere you are is imperative for real estate agents, as they spend a lot of time on the go. Traveling from home to home, meeting with clients, setting up signs, taking photos, creating videos, creating websites and listings, managing real estate social media marketing, and possibly even managing real estate blogs- the real estate agent is always a busy worker. But with cloud and mobile trends exploding in recent years, real estate agents' lives have become able to be much more efficiently managed. Now agents can work remotely by using their laptops, smartphones and tablets from any location with internet access.

The mobile real estate agent

Mobility is a strong aspect of the real estate agent's work load. Sitting around in an office all day and driving around to show homes is the old way of doing business. It will still get sales, but it is far less effective than the real estate agent that has taken advantage of the latest mobile trends. Real estate cloud apps are allowing agents to get much more work finished and also helping them reach out and contact far more people than before.

The use of tablets and smartphones in the business is growing exponentially. This allows agents to work from any location with internet access, cutting out the need for a costly office and office furnishings/tools. Cloud storage providers have reduced, and even eliminated in many cases, the need for paper storage. Toss out the bulky filing cabinets and download Dropbox or Box. Documentation can be created and managed on the fly with Google Drive. Organization and note-taking can be managed with Evernote. Complete project management is available through Basecamp. The cloud is full of little tools like these that allow agents to take their entire real estate business on the road with them.

The virtual office real estate agent

Many agents have not only tossed the office gear, they have tossed the entire office. Working from mobile devices allows agents to work from a virtualized office- anywhere they wish to work. Paperwork can be scanned and stored in the cloud to help create a paperless office. Contracts, legal documents, receipts, photos- it can all be stored on cloud servers, safe from natural disasters and easily accessible from any location with internet access. Portable printers and online faxing have also helped agents throw away clunky office gear that is no longer needed.

When you commit to a virtual office, your office goes everywhere with you. You carry the tools everywhere you go, as the cloud is practically omnipotent. Accessibility is a key factor for agents moving to the cloud, and with such high availability of files and documents, agents can watch their efficiency levels rise in the mobile cloud.


 

How To Integrate Dropbox And Evernote

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As more companies migrate to the cloud and turn to cloud apps for their work, integration between cloud apps becomes more critical. Many real estate agents use Evernote to handle many of their daily tasks but the problem is that Evernote doesn't give users a whole lot of storage space to work with. Once you reach your monthly quota of space, you are just out of luck until the next month's allotment comes through. Other reasons you might want to sync Evernote to Dropbox are:

  • You want to use Dropbox as a mobile office and have your files from multiple cloud services synced to Dropbox for easy accessibility and flexibility. 
  • You need to manage large files in Evernote, but once they are created you would like to delete them to free up storage space. 
  • Dropbox has an easy-to-use interface, extremely simple (and very popular) file sharing and collaboration features. 
  • To have a secure backup of all your Evernote files in case data loss or loss of account access happens.

How to sync Evernote to Dropbox

So now you know why you want, or need, to integrate Evernote and Dropbox, but you still aren't sure how. This is when cloudHQ comes into play. CloudHQ provides the integration between Dropbox and Evernote that enables real estate agents to sync all (or just specific) files that they want replicated to Dropbox. 

Sign up for cloudHQ

The first step is to sign up for cloudHQ; you can snag a 15 day free trial here. Once you are a member, you can choose your integration by going to the sync wizard here. You will notice there are many cloud app icons at the bottom of the page. These are all of the cloud apps you can choose to make synchronization pairs with. For this project, you will only need two- Dropbox and Evernote. 

Add sync pairs in cloudHQ

There are two boxes on the page, one on the left and one on the right. You need to drag the Evernote icon to the first box. From there, you will be asked to link to an Evernote account. If you don't have an Evernote account yet, you will be given the option to create one. You will also be given the choice to choose which notebooks or notebook stacks you want replicated. Once you are redirected back to the cloudHQ sync wizard, you will need to drag the Dropbox icon to the box on the right. You will then be asked to link the Dropbox account and choose which folders you want the replicated files to be stored in. You can also choose which format you want your Evernote notes exported into- Microsoft Word format, Evernote format or PDF format. Since Evernote does not offer Evernote to PDF conversion, you can use cloudHQ as an automatic, simple converter if you have a large number of notes that you would like to have converted from Evernote to PDF. On the last page (settings page) you will have a choice to make. If you want two-way synchronization (Evernote to Dropbox and Dropbox to Evernote), just leave the settings as they are. If you only want one-way synchronization from Evernote to Dropbox, select that option. Selecting one-way sync can prevent files in Evernote from being deleted if you accidentally delete important files in Dropbox.

Once you have successfully set up the Evernote to Dropbox sync, cloudHQ will start working, replicating all of the selected folders from Evernote to Dropbox. From that point on, any new notes that are created or uploaded to Evernote will be instantly replicated to Dropbox. Any revisions to existing files that are already in Evernote will be instantly replicated to Dropbox. And cloudHQ will continue to work, running tirelessly in the background, invisible to the user (so there are no interruptions), continuously replicating any changes or additions to your Evernote account.


 

Integration In The Real Estate Cloud

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As the number of cloud services and apps are growing, one thing is for certain- the demand for integration between these services is growing as well. A real estate agent's toolkit may be comprised of many different apps and services including Evernote, Dropbox, Box, Google Drive, Basecamp and more. However, very few of these apps offer integration with other services. Wouldn't it be great to be able to sync all of your Evernote notes to Dropbox? What about creating documents in Google Drive and having them automatically replicated to Box? Basecamp projects to Dropbox? Gmail emails to Box? SkyDrive to Dropbox? And what if you want your Evernote notes to be replicated in PDF format, a feature that Evernote does not currently offer?

How to integrate your cloud

By using cloudHQ, integration between all of these services and many more is possible. Evernote to PDF is possible. Having all of your files from various apps replicated to a single cloud service for easy accessibility and searching is a simple and automated process. You can choose to have all files replicated or just specific files and folders. CloudHQ's replication is automatic, so there are no manual transfers and you can continue to work in as many cloud apps as you wish, knowing that your files are being securely transferred to the cloud app of your choice. 

If you want to create a portable "office" in Dropbox, but you want to use all your other cloud apps, just set them all to be replicated to Dropbox. Evernote to Dropbox. Google Drive to Dropbox. Basecamp to Dropbox. SkyDrive to Dropbox. Gmail emails and attachments to Dropbox. And the formats you can have files exported in varies as well. Evernote to Microsoft Word format. Evernote to PDF. The list goes on. All files will automatically show up instantly in Dropbox as they are created. Any revisions to existing files will be instantly replicated as well. The cloudHQ service runs in the background, completely invisible to users so they are not interrupted during their daily tasks.

CloudHQ and real estate

CloudHQ has contacted and listened to comments, suggestions and criticism from real estate agents from all over the country. One of the biggest complaints about using apps is that they are not able to be integrated with other cloud apps. The manual transfer of data can be costly and time-consuming. CloudHQ has designed integration between many apps that real estate agents say they use in their daily tasks. This automation helps save agents time and money, so that they can concentrate their time on other important tasks. Cloud integration is here and it's called cloudHQ.


 

An Introduction To Real Estate Video Marketing

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Video is one of the most effective marketing features a real estate agent can use. Agents can create websites, blogs and social media accounts to spread their marketing videos and gain audiences of viewers, as well as numerous leads and sales. But there is more to making an effective real estate marketing video than just holding a camera and shooting scenes. Videos must be professional, relevant and informative or it will just be ignored. There are many factors that can figure into the making of real estate marketing videos and in this article, we will take a look at some of the best practices and methods that ambitious real estate agents can utilize in order to increase their leads and sales.

Video Type

The first thing a real estate agent must decide is what type of video to use for the video marketing. Do you want to create videos that are instructional and "How-Tos?" Or perhaps you want to create a testimonial video by getting comments from past satisfied clients, or a promotional video showcasing your current listings. Or perhaps you want to make a combination of any of the above ideas. 

Be Professional

No matter what type of video you are ready to create, it should have a professional feel to it. That doesn't mean it has to be 100% business, feel free to throw in a little relevant humor and have fun, but maintain professional quality and try to imagine yourself seeing the video from a potential homebuyer's eyes.

Use the highest quality video that is available to you. HD video cameras are extremely affordable these days and you may even have HD recording on your phone.

Watch other real estate videos if you need some ideas. If you are highlighting a single property, you may wish to start your video from the driveway and slowly walk the property as if you were seeing it for the first time. You can narrate the video yourself, or have someone narrate it for you if you don't think your voice is professional enough.

Social Media

Social media marketing is extremely effective for real estate agents because it connects agents with an unlimited supply of potential homebuyers, investors and other real estate agents. Facebook, Twitter, YouTube and LinkedIn are goldmines containing thousands of potential clients. Facebook and Twitter can be used to reach the largest amount of people possible, while LinkedIn can be used more effectively to connect with relevant users. YouTube can be used to create a channel for your real estate business, where you can gain a virtually unlimited amount of viewers based on the creativity and informational value in your videos.

Frequent Updates

Don't just make one video and try to survive from its success. You should create new videos frequently, especially for social media and blog purposes. You can even make a series of instructional or informational videos to keep viewers interested, and create discussions whenever possible to keep viewers talking about your videos.

Search Engine Optimization

Frequently updated video marketing will boost your SEO rankings as well. Google penalizes sites that do not show updated activity, but it rewards sites that are frequently updated with photos, videos, relevant content, proper keyword use and backlinks. While video are just one piece of the huge SEO system, it is a very effective piece.


 

Real Estate And Cloud Computing

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Real estate and cloud computing together have changed the way that real estate agents operate. Smartphones and tablets have brought an array of various benefits to real estate agents. Mobile trends are now pushing real estate agents to perform most (if not all) of their work remotely. Some agents have even tossed the office and went completely remote and paperless.


The mobile real estate agent

Technological advancements in the smartphone industry have produced a slew of mobile real estate agents. With new apps and features, real estate agents can now stay on the road much longer than they could before. This makes multitasking a much easier chore as agents can now perform real estate duties as they pick their kids up from school, have lunch with friends or even while they are vacationing at the beach. Real estate websites and online listings can be managed from mobile devices, while homes can be searched from apps and websites. Nearly all aspects of the real estate business can be performed directly from a mobile device.

The paperless real estate agent

Sometimes just being a little more mobile isn't enough. Many real estate agents are kissing the office goodbye and heading out on their own. Completely paperless, agents can perform all their real estate duties through mobile and cloud computing. They can use cloud storage such as Box and Dropbox for their files and documents. They can use Evernote to take notes, photos and audio clips, as well as create to-do lists and maintain organization. Google Drive is practically a complete virtual office with the Google Docs suite of document creation and editing tools. It can also be used for file storage and sharing, and has the best collaboration features of any cloud service available.

By using these tools, real estate agents can perform all real estate duties from any location that has internet or mobile service. Documents can even be created and shared with clients. By using another app, DocuSign, documents can even be legally signed. Going paperless definitely has its advantages, and not just that agents can cut costs by not having an office and all that equipment. Time-management is a huge benefit as there is no drive to and from the office each day. Agents can actually perform their duties as they travel. By using numerous photos and video, agents can even sale some homes before the buyer has ever seen it in person or set foot on the property. But perhaps one of the greatest advantages to going paperless is that the filing cabinet is no longer relevant. Now instead of searching through paper folders and files, a simple search will find what you are looking for in seconds. Mobile and paperless both have their advantages and can save agents time and money.



 

Top 5 Ways Real Estate Agents Can Acquire Mobile Leads

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Tech trends such as mobile have vastly improved the real estate industry overall. As the majority of internet searches for homes for sale come from mobile devices, real estate agents are finding themselves forced to embrace mobile in order to keep up with the changing times. Yet a recent study has shown that only 25% of all brands have a mobile strategy in place. With mobile use expected to bypass desktop use within the next year, real estate agents should have a complete mobile strategy for their brand. In this article, we will look at the top 5 ways real estate agents can gain sales through mobile use.


Marketing emails

The days of simply sending out mass emails to a list of contacts are long past. Marketing emails must be properly configured for mobile use as the majority of users will be using a mobile device to check their emails, especially if you send your emails during work hours. Your ultimate goal is to increase your leads, which, in turn, increases your sales. If your emails are not configured for mobile, it will simply be deleted or ignored...neither one of which is good for your real estate business. Email marketing can still be one of the best tools a real estate agent uses, even with technological advancements in website design, social media marketing and apps. 

Become the local "expert"

Many homebuyers are searching for the local expert in the area, someone who is "in the know" and has the inside scoop on the best deals. Be sure to include enough local information that touts you as being the expert that the homebuyers can trust. You also need to optimize your website with SEO that pushes your site toward the top of the rankings for local searches. This ensures that people find your site first, and since the vast majority of searchers don't ever click to the second page of Google results, it is in your best interest to be on the first page.

Ask clients to provide you with testimonials that you can post on your site, and create paid ads that promote you as the local expert in the area. 

Social networking

Social networks can help agents reach out to prospective homebuyers and investors quickly and efficiently. SEO can be used on these sites to increase your visibility. Social media groups that are geared towards real estate professionals, homebuyers and investors can greatly improve your visibility and reachability, as well as helping you connect with other real estate agents to share information and ideas. As the majority of social media users access social networks from mobile devices while they travel, or are at school or work, the better your chances become of gaining leads from social networks. 

Mobile web

Optimizing your real estate website for mobile use has many advantages. Not only does it help you gain an advantage with homebuyers that are searching the web on their mobile devices, but Google has recently announced that it will start penalizing websites that aren't properly configured for mobile use in the search rankings. So if your site isn't optimized correctly for mobile use, you may see your rankings drop, which can cost you visibility, which can cost you leads and sales. A misconfigured mobile website can cause web pages to load slowly or not at all, which will cause frustration for the users and they will likely move on to the next website.

Mobile backup

Mobile backup is extremely important for any real estate agent. A Symantec study shows that in 2012, web attacks increased by 30%, target attacks increased by 42%, while 32% of all mobile threats resulted in information security breaches. Phishing sites which steal usernames and passwords to gain unauthorized access to accounts increased 125%. A total of 415 new vulnerabilities were discovered in mobile operating systems.

In case your real estate website is targeted, or if one of your coworkers falls for a phishing scam, a mobile backup solution such as cloudHQ can help prevent any data loss from such attacks. CloudHQ backs up all data from cloud accounts, so if you keep your data stored in a cloud account, or back up your website to a cloud account, cloudHQ will keep a complete secondary copy of the data in a separate cloud account. If you fall prey to a phishing scam, or if a hacker gains access to your site and deletes data, you can simply log in to the secondary account and restore it within seconds. CloudHQ runs automatically and invisible to users, so that agents can work uninterrupted as cloudHQ continuously runs, silently backing up all changes or additions to the backup account.



 

How To Use Tech To Create Office Envy

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We already know that the more tech gadgets workers have, the more likely they are to be highly productive, more efficient, and most likely the target of a few jealousy fits by other co-workers or peers. As real estate agents, we must consistently maintain a working level knowledge of tech and the latest tech products that can help in our bid to successfully sell homes. Here a couple of ways that you may become the target of office envy and jealousy simply by upgrading your tech environment.


Upgrade hardware and software

Upgraded hardware such as upgrading to a 24" (or larger) monitor can quickly cause your co-workers to get a little jealous, as can a new laptop, smartphone or tablet. The latest tech gadgets that help your productivity and are "cool" can cause a little office envy as well. Integrated services can help as well- such as cloud services that store data, sync data and provide backup options, document management, file-sharing, project management and much more. By combining services, you can create an entire cloud system of efficiency that will almost certainly make other workers a little jealous.

Working remotely

A recent survey found that 56% of office workers believe that working remotely can cause jealousy among other office workers. It also found that 70% of respondents would rather work from home than work at an office. As many real estate agents have turned to working remotely, this is bound to cause at least a little jealousy among other agents that sit in the office the majority of the day. In BYOD (Bring Your Own Device) environments, the workers that are able to work remotely generally have higher efficiency and success rates. So any workers that haven't stepping into BYOD era yet may find themselves a little jealous, even as they find themselves a little nervous about going remote.