An Introduction To Real Estate Video Marketing
Video is one of the most effective marketing features a real estate agent can use. Agents can create websites, blogs and social media accounts to spread their marketing videos and gain audiences of viewers, as well as numerous leads and sales. But there is more to making an effective real estate marketing video than just holding a camera and shooting scenes. Videos must be professional, relevant and informative or it will just be ignored. There are many factors that can figure into the making of real estate marketing videos and in this article, we will take a look at some of the best practices and methods that ambitious real estate agents can utilize in order to increase their leads and sales.
The first thing a real estate agent must decide is what type of video to use for the video marketing. Do you want to create videos that are instructional and "How-Tos?" Or perhaps you want to create a testimonial video by getting comments from past satisfied clients, or a promotional video showcasing your current listings. Or perhaps you want to make a combination of any of the above ideas.
No matter what type of video you are ready to create, it should have a professional feel to it. That doesn't mean it has to be 100% business, feel free to throw in a little relevant humor and have fun, but maintain professional quality and try to imagine yourself seeing the video from a potential homebuyer's eyes.
Use the highest quality video that is available to you. HD video cameras are extremely affordable these days and you may even have HD recording on your phone.
Watch other real estate videos if you need some ideas. If you are highlighting a single property, you may wish to start your video from the driveway and slowly walk the property as if you were seeing it for the first time. You can narrate the video yourself, or have someone narrate it for you if you don't think your voice is professional enough.
Social media marketing is extremely effective for real estate agents because it connects agents with an unlimited supply of potential homebuyers, investors and other real estate agents. Facebook, Twitter, YouTube and LinkedIn are goldmines containing thousands of potential clients. Facebook and Twitter can be used to reach the largest amount of people possible, while LinkedIn can be used more effectively to connect with relevant users. YouTube can be used to create a channel for your real estate business, where you can gain a virtually unlimited amount of viewers based on the creativity and informational value in your videos.
Don't just make one video and try to survive from its success. You should create new videos frequently, especially for social media and blog purposes. You can even make a series of instructional or informational videos to keep viewers interested, and create discussions whenever possible to keep viewers talking about your videos.
Frequently updated video marketing will boost your SEO rankings as well. Google penalizes sites that do not show updated activity, but it rewards sites that are frequently updated with photos, videos, relevant content, proper keyword use and backlinks. While video are just one piece of the huge SEO system, it is a very effective piece.
Top 5 Ways Real Estate Agents Can Acquire Mobile Leads
Tech trends such as mobile have vastly improved the real estate industry overall. As the majority of internet searches for homes for sale come from mobile devices, real estate agents are finding themselves forced to embrace mobile in order to keep up with the changing times. Yet a recent study
has shown that only 25% of all brands have a mobile strategy in place. With mobile use expected to bypass desktop use within the next year
, real estate agents should have a complete mobile strategy for their brand. In this article, we will look at the top 5 ways real estate agents can gain sales through mobile use.
The days of simply sending out mass emails to a list of contacts are long past. Marketing emails must be properly configured for mobile use as the majority of users will be using a mobile device to check their emails, especially if you send your emails during work hours. Your ultimate goal is to increase your leads, which, in turn, increases your sales. If your emails are not configured for mobile, it will simply be deleted
or ignored...neither one of which is good for your real estate business. Email marketing can still be one of the best tools a real estate agent uses, even with technological advancements in website design, social media marketing and apps.
Many homebuyers are searching for the local expert in the area, someone who is "in the know" and has the inside scoop on the best deals. Be sure to include enough local information that touts you as being the expert that the homebuyers can trust. You also need to optimize your website with SEO that pushes your site toward the top of the rankings for local searches. This ensures that people find your site first, and since the vast majority of searchers don't ever click to the second page of Google results, it is in your best interest to be on the first page.
Ask clients to provide you with testimonials that you can post on your site, and create paid ads that promote you as the local expert in the area.
Social networks can help agents reach out to prospective homebuyers and investors quickly and efficiently. SEO can be used on these sites to increase your visibility. Social media groups that are geared towards real estate professionals, homebuyers and investors can greatly improve your visibility and reachability, as well as helping you connect with other real estate agents to share information and ideas. As the majority of social media users access social networks from mobile devices while they travel, or are at school or work, the better your chances become of gaining leads from social networks.
Optimizing your real estate website for mobile use has many advantages. Not only does it help you gain an advantage with homebuyers that are searching the web on their mobile devices, but Google has recently announced that it will start penalizing websites that aren't properly configured for mobile use in the search rankings. So if your site isn't optimized correctly for mobile use, you may see your rankings drop, which can cost you visibility, which can cost you leads and sales. A misconfigured mobile website can cause web pages to load slowly or not at all, which will cause frustration for the users and they will likely move on to the next website.
Mobile backup is extremely important for any real estate agent. A Symantec study
shows that in 2012, web attacks increased by 30%, target attacks increased by 42%, while 32% of all mobile threats resulted in information security breaches. Phishing sites which steal usernames and passwords to gain unauthorized access to accounts increased 125%. A total of 415 new vulnerabilities were discovered in mobile operating systems.
In case your real estate website is targeted, or if one of your coworkers falls for a phishing scam, a mobile backup solution such as cloudHQ
can help prevent any data loss from such attacks. CloudHQ backs up all data from cloud accounts, so if you keep your data stored in a cloud account, or back up your website to a cloud account, cloudHQ will keep a complete secondary copy of the data in a separate cloud account. If you fall prey to a phishing scam, or if a hacker gains access to your site and deletes data, you can simply log in to the secondary account and restore it within seconds. CloudHQ runs automatically and invisible to users, so that agents can work uninterrupted as cloudHQ continuously runs, silently backing up all changes or additions to the backup account.
You must determine what sets you apart from other realtors and use that to your advantage. Do you have a special system using tech tools that helps you complete transactions faster? How about the ability to complete transactions remotely? You can use this in your social media posts, website content, listings and videos.
One of the best ways to gain success is to be the best local agent you can be. Website content and listings, videos and social media are all extremely important, but you also need to be able to control your local market. Be sure to establish yourself as the local expert in the area, know the area and make your listings stand out with plenty of local content.
Every buyer wants to know what the best value for their money is going to be. Many agents try to beat around the bush when it comes to value so they can get the most money possible out of the buyer. But many buyers and investors can see right through this smokescreen and it can quickly cost you the entire sale.
In the past 4 years, real-estate-related searches on Google have grown by 253%.
And according to Google, 94% of all Google searchers do not browse past the first page of results. So you are going to have to work to get to that first page
. You don't necessarily have to have the top result (although obviously this is the best spot to be in) but you do need to reach that first page. You can achieve this by using a combination of backlinks, SEO keywords
, and by making sure you keep your website or blog updated frequently with fresh, unique content.
As part of your system, you should have a follow-up feature such as phone calls, direct mail, email or other contact methods. You can integrate this into your task scheduler or calendar so that you don't lapse. Days of the week to follow up are important also, as a study found that Tuesday is the worst day to contact people, nearly 50% worse than the best day- Thursday.
Home-buyers are letting their real estate agents know one thing clearly- we want agents who are tech-savvy and knowledgeable on the latest technology. Home-buying is no longer the elongated process of getting an agent and following them around from house-to-house until you find one you like. Successful agents have web sites complete with listings or links to listings, videos, social media accounts and more. Why? Because that's where home-buyers start looking now. With advances in internet technology and real estate technology, social selling is becoming more prevalent than ever. If a real estate agent doesn't have a web site or social media account, they are not going to be as successful as they could be.
Home-buyers, whether they are investors or looking for somewhere to live, are not usually very patient. Selling a home is already a long, drawn-out process that can take months at times. These buyers are not looking for agents that are not on top of their game. They want to be able to find what they are looking for, at the price they want, in a hurry. Driving people around all over town is great if they are not in a hurry and have already told you what they are looking for. But it's a waste of gas, time and money, as the buyers should be able to search online, find what they are looking for and have the agent give them additional information about the property and take them to see it when they are ready.
There is no magic fairy dust that can make buyers purchase your property, even when it sounds exactly like what they are looking for. But with the right combination of website listings, social media accounts, videos and informative posts, you can get a leg up on the competition as long as you are fast, efficient and technically sound.
Video can be a real estate agent's most influential tool, especially when dealing with out-of-the-area home-buyers. These potential clients usually like to find out as much about a property as possible before they ever set foot on it. The reason for this is that travel is expensive and time-consuming, and they don't want to waste all their time looking at properties they aren't interested in. Especially if the potential client is an investor who looks at hundreds or even thousands of listings daily and simply doesn't have time to travel to each and every one of them.
And yet, a good deal is a good deal. An investor will be more apt to examine a listing more closely if it looks like a deal to him. He may even take the time to watch a video, and this is where you can hook them. A short video, packed with information, and displaying all the positive aspects of the property can be just enough to grab their attention so they want to see more about the property.
Your video should start out showing the front of the property if possible. A narrator- you, or a female speaker if possible, should begin speaking about the property. Use the video to demonstrate the positive aspects of the property and highlight any natural amenities such as streams, ponds, fields or even man-made amenities such as fountains, swimming pools, Gazebos, etc.
Keep your video short- no more than 2-3 minutes if you can help it. Remember these investors have many other listings to look through and won't hesitate to skip over yours if the video seems too long or bores them. But if you can convince them that this is a good deal in such a short video, you are well on your way to success.
How do you get news to your computer or mobile device? Do you just sign up for various real estate news and blogs sites? Subscribe to forums? Follow sites on Twitter and Facebook? These are all great ideas and there is certainly nothing wrong with any of them except that you may get overwhelmed with hundreds of emails to look through every day. But there are other ways to get more specific, more relevant news to your inbox and it's completely free.
If you're skilled at SEO, you will be great at getting what you want from Google Alerts. It's a simple process- you simply input a specific keyword and you will get alerts any time web content is published that contains your specific keyword. So if you want to know as soon as homes come on the market in Phoenix, you might put something like "home for sale phoenix" or any mix of words that are commonly used in sales ads. This way, you get the news delivered to your inbox every day and you can look through the emails on your own time. You can sign up for multiple keywords so you can get news articles, home listings or any other specifics delivered directly to your inbox. You can even keep up with what your competition is up to by creating keywords with the name of their real estate business, personal name or other information.
If you want to check out your competition's ads, now you can have them delivered straight to your inbox. Want to see their social media and forum posts? It can be delivered straight to you. Or if you just want information on any other current real estate events or happenings, a simple relevant keyword will deliver the results directly to your inbox.
Everyone wants the coveted top spot in Google search rankings but it can be hard to achieve this goal, especially in areas and niches with high competition. Search Engine Optimization (SEO) has helped many real estate agents reach this highly sought after top spot. But even if you can't get the top spot, just getting to the first page of Google results should be a goal. Less than 10% of all users that perform searches on Google actually click to the second page. This means you have a much higher chance of getting traffic to your page if you're on the first page and of course, the higher you are on that first page, the better of a chance you have of snagging traffic from searchers. With mobile and cloud trends on the rise, the majority of searches are coming from mobile devices such as smartphones and tablets.
Google has taken notice of all the mobile searches and released Googlebot-Mobile in 2011, a web crawler that browses and indexes websites as if it were coming from a mobile device. Of course this has led to much speculation about how Google is treating websites with and without mobile optimization. The main consensus has been that Google gives preference to sites with mobile optimization but the word didn't come from any official Google source until earlier this month on theGoogle Webmaster Central Blog
which states "To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users."
The new policies state that not only should your site be optimized for mobile but the mobile site must be error-free. Otherwise, your site risks being demoted in the Google search rankings. These errors can include anything from faulty redirects to smartphone-only errors, but the message is clear: Google wants your site to be properly configured and optimized for mobile users. Mobile use is expected to overtake desktop computer use within the next year and Google is obviously attempting to persuade webmasters to prepare their sites as the online computing world turns to mobile and cloud for both individual and professional use.
Get it means just that- get it. In this article I will show you the top 4 ways to get it to help make your real estate work a bit more efficient. You want more leads, more traffic and more sales, right? There are many ways to accomplish your goals and in this article we will look at the best actions that you as a real estate agent can take to ensure that you get the sale.
You are probably already doing a lot to grab as much local business as possible. Flyers, signs and business cards can go a long way toward snagging local leads. But you can also market your business on real estate websites and forums, Craigslist, Facebook, Twitter, Google+, LinkedIn or other relevant sites where you can get local exposure.
As mentioned above, you can use social networking sites to gain exposure and this exposure can be local and national. Social networks have the ability to reach hundreds, thousands or millions of potential homebuyers. If you use social networking properly, and put in the hard work required, you will find that the possibilities are endless. By the process of reposting, there is no limit to the amount of people that can potentially see your post.
You may have a great website and you may have plenty of signs and flyers but without exposure none of this will help you. When you hang your signs, be sure they are eye level with drivers if possible. Pick intersections with a heavy flow of traffic and be sure your signs are located in places they can be seen by the drivers.
Market your website by using social media, SEO, real estate sites and forums, and any other methods that will help you gain exposure.
Get it done means just that- get it done. Stay focused and do what you need to do. Don't try, just get it done. if your marketing routine is taking up too much of your time, outsource it. If you can't keep all the social networks updated on a constant basis, outsource it. Same with signs and flyers. Do what you must do to be successful. Keep a positive outlook, work hard and get it done. The rewards are well-worth it.
You may have one of the flashiest, most informative websites in the real estate industry but it won't help you a bit unless you get traffic to your page. If people can't see your site, how will it help you? You need relevant traffic and lots of it. You need homebuyers and sellers that are ready to deal with someone they can trust. The right traffic is better than a rush of useless traffic.
You know who your competition to beat is. You just have to go to Google and type in the keywords that best describe your business. If you live in Topeka, you can type in "real estate Topeka" and see where you rank. You can also see who the big boys are at the top of the search results because they are the ones that are stealing your sales.
Visit online forums and learn how to best market your site. I recommend Digital Point
and Warrior Forum
as a great place to start. You can also find top-notch copywriters at these forums that can help you if you get overwhelmed or would just rather pay someone else to help produce a site that will attract the right kind of traffic.
Your domain name can be your brand name or a generic name, but if you can get a few keywords thrown in this can help with SEO. Create social networking accounts that directly relate to your real estate business. You can attract hundreds, thousands or even millions of followers on sites such as Twitter and Facebook. LinkedIn is a professional networking site that can help you gain more relevant traffic to your site. On real estate forums, you can create posts containing a link to your site. Be sure to check the forum rules to ensure that you aren't spamming when you do this.
Create backlinks if possible. That's a long subject but you can read more about it here
. It's worth becoming knowledgeable on the subject because quality backlinks help boost your site's ranking much more efficiently than a mass of random Backlinks.
It's hard to achieve real traffic results for your real estate website. The number one way to get visitors to your site is for your site to rank highly in search ranking results for specific keywords. If you want to compete with other real estate sites, you're going to have to learn how to use Search Engine Optimization (SEO) in order to improve your sites ranking in the results.
If you are located in Topeka, Kanas, you will want to rank highly in the search results when homebuyers search for keywords such as "real estate Topeka" or "Topeka real estate agent."
The first thing you want to do is optimize your site. Be sure to use the keywords that will benefit you the most and use them on your site. Site pages and blog articles should use these keywords but not too much. Google seems to favor sites that use keywords that comprise about 1-3% of the page or article.
Backlinks are one of the most important factors in SEO. It can be hard to get good backlinks on quality sites. Google rewards sites that have links linking back to their site from high-ranking related sites. So you will need to find sites related to real estate that will place a link to your site on their site. You can usually find real estate forums where you can include your link in your signature or post it to the group. Just be careful of spamming, always check the rules on posting links before you do or you may find your posts deleted quickly.