In the highly competitive real estate market, it can be hard to become a successful real estate agent. The secret to becoming successful is not as easy as it sounds. It takes a lot of hard work. Websites must be packed full of high quality content including listings with photos and videos. Websites, listings and blogs should be kept updated on a regular basis. Social networking should be used to market your listings and your website data should be securely backed up to prevent data loss. Here are the top tips to becoming a successful real estate agent.
To get the most out of your real estate website
, it should be optimized with prime keywords
to help homebuyers searching the internet find your site and your listings.
Your listings should be high quality, with plenty of information packed into a short description. Homebuyers searching the internet may have searched through hundreds of listings before getting to yours. They are probably not going to read a description that is over a few paragraphs long.
Photos included in your listings should be of the highest quality available, and there should be plenty of them. Homebuyers scouring the internet for the right home do not want to waste their time looking at grainy photos or listings that don't have photos of the complete property.
Listings should include photos that show several different angles of each room on the interior of the home, as well as outside shots of the property and any exterior buildings such as an unattached garage, storage building or other structure. Be sure to take photos of any amenities such as streams, fruit trees, flower gardens and more. Anything that will catch the potential homebuyer's eye and make them want to see more.
A video of the property is even better. Once the photos have piqued the homebuyer's interest, they will want to see more. A video is perfect for this as it allows the homebuyer to be as close to actually walking the property without stepping foot on it. By the time they've watched the video, they will have made up their mind as to whether they would like to visit the property in person.
Social networking is the ultimate marketing tool. Facebook, Twitter, Google+ and LinkedIn can be used to spread the word about your listings by creating "followers." You will be able to reach these social network users by posting information related to your website and your listings. It's best to also post other generalized information about real estate just to keep your followers interested in your page.
There is a number of local community groups related to real estate that you can join or create. By getting members into these groups, you will have a community of real estate enthusiasts that can share knowledge and information. Other real estate agents can share their information to the group while potential homebuyers can join the group and check out the listings you have to offer.
Your client's information is confidential and should be treated as sensitive data. Your website also contains all the data from your listings such as descriptions, photos and videos. These files can be hard (or impossible) to replace if something happens to your data so you should employ a competent backup service such as cloudHQ
. The cloudHQ service provides a backup of all your website data to a cloud storage service such as Dropbox, Google Drive, SkyDrive, etc. This way, you always have access to your data no matter what happens.
Social media has taken marketing to a whole new level. Social networks such as Facebook, Twitter and LinkedIn are the perfect outlet to showcase your business and your listings. The key to marketing through social networks is to produce quality content and update it frequently. As 90% of all homebuyers use the internet when searching for homes,
a social network is a great way to reach out to many potential clients.
The first step is to make an outline and create a plan. You need to determine the type of friends and followers you want to attract, how much time you can spend maintaining the sites and determining what makes you different from other realtors.
When posting updates, your posts should be informative and provide a unique look at interesting content. Don't just post links to your listings but also other real estate-related posts containing information about real estate transactions that buyers are interested in reading, even posts that have a little light humor to them. Anything that is engaging to your readers and keeps them returning to your page to read more.
Interact with your followers by replying to their posts, answering any questions they may post on your page, replying to comments they may leave on your posts and replying to and sending direct messages. Expand your social network to include local community groups and professional real estate groups on the social networking sites. This can help you spread information and increase your reputation.
Be sure to build up your reputation in your local area. By joining local community real estate groups you can meet others who are interested in real estate, whether they are selling or buying homes. This enables you to grow your contacts- other real estate agents can provide you with information, photographers that can help with your listings, inspectors that can help with your transactions and homebuyers that may become your clients.
Search Engine Optimization (SEO) for real estate agents is important because you must utilize the keywords that homebuyers are searching for in order to ensure that your listings are seen. And, since a recent study showed that 90% of all homebuyers use the internet when searching for a home, it becomes even more important. Point2Homes recently performed a study
to find out what most popular keywords are being used in order to sell homes most efficiently. The study was performed using 300,000 property listings in the United States. The most popular buzzwords for descriptions included words like "spacious," "beautiful," "stainless steel appliances" and "hardwood floors."
Keywords seem to vary depending on the price of the home. For instance, "beautiful" is the top-ranking keyword for homes listed under $1 million. Homes that are listed between $1-5 million saw better exposure from keywords such as "stainless steel appliances," "pool," and "hardwood floors." Homes listed above $5 million saw top keywords such as "private," "guest house" and "wall of windows."
Keywords varied by region as well. Homebuyers on the East Coast searched for homes using keywords such as "move-in ready" and "renovated." Homebuyers on the West Coast were more swayed by words such as "mountain view," "ocean view" and "beautiful."
In NYC, homebuyers searched for "city view," "sunny," soaking tub," "closet space," "oversized windows" and "open kitchen." By utilizing keywords related to amenities that are hard to find in NYC, such as space, light and city view, real estate agents were able to sell homes much faster than the 180 day average that most homes are on the market for.
Mentioning top brand names also had a favorable effect as many homebuyers looking to buy upper-end homes are concerned about the quality of appliances and fixtures. Here, names such as Viking, Sub Zero and Miele gained favorable reactions from wealthy homebuyers.
Real estate is highly competitive market and any successful real estate agent knows that an appealing website is a necessary tool of the trade. But just having a website isn't enough, that website must be optimized for high rankings in search engines in order to be found in the top search results. The majority of users that perform searches through Google never search beyond the first page of results. This makes it even more important that Search Engine Optimization (SEO) is used on your website.
Keywords play a large part in SEO, and when used correctly, can help boost a site's ranking in the search results. But you can overdo it as well. Too many keywords on a page can actually hurt the site's ranking as it will appear too spammy. Titles should also include keywords for more efficient SEO results. Including hyperlinks is a great SEO method as well, but it will also hurt rankings if it is overused.
Backlinks are an important aspect for SEO as long as they are placed properly. Links back to your website from a reputable website can boost rankings in a large way. Just beware of "free directories" that promise results, this can again be viewed as spammy and can actually cost you ranking. Backlinks from reputable, relevant sites related to the real estate field will yield much better results.
Media such as photos, audio and video files should be used when possible. These files can be embedded into the site's content and tagged with keywords for more efficient SEO rankings. A virtual tour is largely beneficial for SEO reasons, as well as the customer's viewing satisfaction.
Real estate agents need to realize the superior benefits that SEO brings and strong effects it can have on their business. A good website is nothing if it's not being seen. Boosting the rankings in search results is an effective and efficient method for increasing the productivity of your real estate business.