Top 4 Marketing Tips For Real Estate Agents In 2014

Mobile marketing

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The world has gone mobile. Yes, that's quickly turning into a cliché, but the truth is that according to a recent study "85 percent of buyers used a mobile device during the home buying process, with the majority of buyers (70 percent) accessing the Internet from their smart phones and 15 percent accessing it from their tablets."

Make sure your website is optimized for mobile use. This allows users to easily navigate your website on a mobile device. If the site is hard to navigate, slow-loading and gives errors, users will most likely click out and go a competitor's page. It's also important to optimize your real estate website due to Google search ranking penalties for websites that are not mobile-friendly.

You can make connections by having potential clients sign up for text messaging, or have your own mobile app developed to allow you to send notifications and interact with the clients to send them information and alerts.


 

An Introduction To Real Estate Video Marketing

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Video is one of the most effective marketing features a real estate agent can use. Agents can create websites, blogs and social media accounts to spread their marketing videos and gain audiences of viewers, as well as numerous leads and sales. But there is more to making an effective real estate marketing video than just holding a camera and shooting scenes. Videos must be professional, relevant and informative or it will just be ignored. There are many factors that can figure into the making of real estate marketing videos and in this article, we will take a look at some of the best practices and methods that ambitious real estate agents can utilize in order to increase their leads and sales.

Video Type

The first thing a real estate agent must decide is what type of video to use for the video marketing. Do you want to create videos that are instructional and "How-Tos?" Or perhaps you want to create a testimonial video by getting comments from past satisfied clients, or a promotional video showcasing your current listings. Or perhaps you want to make a combination of any of the above ideas. 

Be Professional

No matter what type of video you are ready to create, it should have a professional feel to it. That doesn't mean it has to be 100% business, feel free to throw in a little relevant humor and have fun, but maintain professional quality and try to imagine yourself seeing the video from a potential homebuyer's eyes.

Use the highest quality video that is available to you. HD video cameras are extremely affordable these days and you may even have HD recording on your phone.

Watch other real estate videos if you need some ideas. If you are highlighting a single property, you may wish to start your video from the driveway and slowly walk the property as if you were seeing it for the first time. You can narrate the video yourself, or have someone narrate it for you if you don't think your voice is professional enough.

Social Media

Social media marketing is extremely effective for real estate agents because it connects agents with an unlimited supply of potential homebuyers, investors and other real estate agents. Facebook, Twitter, YouTube and LinkedIn are goldmines containing thousands of potential clients. Facebook and Twitter can be used to reach the largest amount of people possible, while LinkedIn can be used more effectively to connect with relevant users. YouTube can be used to create a channel for your real estate business, where you can gain a virtually unlimited amount of viewers based on the creativity and informational value in your videos.

Frequent Updates

Don't just make one video and try to survive from its success. You should create new videos frequently, especially for social media and blog purposes. You can even make a series of instructional or informational videos to keep viewers interested, and create discussions whenever possible to keep viewers talking about your videos.

Search Engine Optimization

Frequently updated video marketing will boost your SEO rankings as well. Google penalizes sites that do not show updated activity, but it rewards sites that are frequently updated with photos, videos, relevant content, proper keyword use and backlinks. While video are just one piece of the huge SEO system, it is a very effective piece.


 

Real Estate And Cloud Computing

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Real estate and cloud computing together have changed the way that real estate agents operate. Smartphones and tablets have brought an array of various benefits to real estate agents. Mobile trends are now pushing real estate agents to perform most (if not all) of their work remotely. Some agents have even tossed the office and went completely remote and paperless.


The mobile real estate agent

Technological advancements in the smartphone industry have produced a slew of mobile real estate agents. With new apps and features, real estate agents can now stay on the road much longer than they could before. This makes multitasking a much easier chore as agents can now perform real estate duties as they pick their kids up from school, have lunch with friends or even while they are vacationing at the beach. Real estate websites and online listings can be managed from mobile devices, while homes can be searched from apps and websites. Nearly all aspects of the real estate business can be performed directly from a mobile device.

The paperless real estate agent

Sometimes just being a little more mobile isn't enough. Many real estate agents are kissing the office goodbye and heading out on their own. Completely paperless, agents can perform all their real estate duties through mobile and cloud computing. They can use cloud storage such as Box and Dropbox for their files and documents. They can use Evernote to take notes, photos and audio clips, as well as create to-do lists and maintain organization. Google Drive is practically a complete virtual office with the Google Docs suite of document creation and editing tools. It can also be used for file storage and sharing, and has the best collaboration features of any cloud service available.

By using these tools, real estate agents can perform all real estate duties from any location that has internet or mobile service. Documents can even be created and shared with clients. By using another app, DocuSign, documents can even be legally signed. Going paperless definitely has its advantages, and not just that agents can cut costs by not having an office and all that equipment. Time-management is a huge benefit as there is no drive to and from the office each day. Agents can actually perform their duties as they travel. By using numerous photos and video, agents can even sale some homes before the buyer has ever seen it in person or set foot on the property. But perhaps one of the greatest advantages to going paperless is that the filing cabinet is no longer relevant. Now instead of searching through paper folders and files, a simple search will find what you are looking for in seconds. Mobile and paperless both have their advantages and can save agents time and money.



 

Using Video To Hook Real Estate Investors


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Video can be a real estate agent's most influential tool, especially when dealing with out-of-the-area home-buyers. These potential clients usually like to find out as much about a property as possible before they ever set foot on it. The reason for this is that travel is expensive and time-consuming, and they don't want to waste all their time looking at properties they aren't interested in. Especially if the potential client is an investor who looks at hundreds or even thousands of listings daily and simply doesn't have time to travel to each and every one of them.

And yet, a good deal is a good deal. An investor will be more apt to examine a listing more closely if it looks like a deal to him. He may even take the time to watch a video, and this is where you can hook them. A short video, packed with information, and displaying all the positive aspects of the property can be just enough to grab their attention so they want to see more about the property. 


Highlight amenities

Your video should start out showing the front of the property if possible. A narrator- you, or a female speaker if possible, should begin speaking about the property. Use the video to demonstrate the positive aspects of the property and highlight any natural amenities such as streams, ponds, fields or even man-made amenities such as fountains, swimming pools, Gazebos, etc.

Short videos work best

Keep your video short- no more than 2-3 minutes if you can help it. Remember these investors have many other listings to look through and won't hesitate to skip over yours if the video seems too long or bores them. But if you can convince them that this is a good deal in such a short video, you are well on your way to success.