Cloud Computing Strategies For Real Estate

The cloud is here to stay

Many critics have suggested that the cloud is just a phase, but for most of us, we can see that the cloud is not going away any time soon. Some say the cloud is the future but the cloud is now. Already, many small businesses, companies, large enterprises and government departments have made, or are in the process of making, the move to the cloud. Do not listen to the naysayers, the cloud is how all business computing will be performed eventually and those who step out to greet it early are the one who will have a step up on everyone else.

Mobilize your mobile office

Eliminating your physical office may be something that's crossed your mind but you're not sure if it could actually be a reality. When you move to the cloud, there is no need for paper and printing costs, no need for bulky file cabinets- everything you need to do can be accomplished directly from your home or any remote location. By utilizing the powerful document suite of Google Apps, the quick and efficient sharing and storage solution of Dropbox or other useful cloud services, a real estate agent can perform all duties from their mobile device. Practically all aspects of a transaction can be performed through Evernote, including the legal signing of documents.

Email marketing

Email is an efficient way to get the word out about listings or other real estate services. By using an email provider such as MailChimp, you can create and maintain email marketing lists. These lists can be managed within your online CRM and then imported into the email provider. This also gives you analysis and stats. By using a tool such as MailChimp, you don't have to rely on using Outlook or your CRM for your email marketing. When sending out multiple emails, you always run the risk of being blacklisted, but by using an email tool, you can protect your company from being targeted.


Communication is always important in the real estate industry and collaborating over documents or files can be a time-consuming task, especially if the people you need to collaborate with must travel to get to your office. The cloud offers a variety of excellent collaboration tools. Basecamp allows users to collaborate on files, documents and complete projects. Google Drive allows up to 50 users to collaborate on the same file simultaneously. Others include ClientLook and Real Capital Markets

Enhance your rep

Optimize your website and social media sites for more efficient marketing and exposure. Utilize the superior marketing features of Facebook, Twitter, Google+, LinkedIn and more. Create profiles and post interesting bios about yourself and your real estate services. Provide links to other social media sites, and especially your website. Create informative posts, don't just spam your listings over and over again.

Secure your data

Many of the files and documents that real estate agents store in the cloud are sensitive and contain confidential client data. On any cloud storage accounts that will be handling such data, the highest security measures should be taken. Strong passwords should include a mix of lowercase and uppercase letters, numbers and special characters. Any additional (usually optional) security measures such as two-factor authentication should be activated as well. And it is absolutely essential that you use a cloud backup service such as cloudHQ. CloudHQ provides a secure backup of all your files and documents to a backup account. In case something happens to your main cloud account and data loss were to occur, the secondary copy of your files will remain secure in the backup account.

4/3/2018 06:06:54 am

Great article! This is one of those things that many agents get perplexed with. Sales, prospecting techniques, etc. Especially many are not good with technology as they mostly want to sell and earn more commissions, rather than wrestle with technology. This makes it easier for the to follow how to leverage the tech in their business.


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