Everyone wants the coveted top spot in Google search rankings but it can be hard to achieve this goal, especially in areas and niches with high competition. Search Engine Optimization (SEO) has helped many real estate agents reach this highly sought after top spot. But even if you can't get the top spot, just getting to the first page of Google results should be a goal. Less than 10% of all users that perform searches on Google actually click to the second page. This means you have a much higher chance of getting traffic to your page if you're on the first page and of course, the higher you are on that first page, the better of a chance you have of snagging traffic from searchers. With mobile and cloud trends on the rise, the majority of searches are coming from mobile devices such as smartphones and tablets.
Google has taken notice of all the mobile searches and released Googlebot-Mobile in 2011, a web crawler that browses and indexes websites as if it were coming from a mobile device. Of course this has led to much speculation about how Google is treating websites with and without mobile optimization. The main consensus has been that Google gives preference to sites with mobile optimization but the word didn't come from any official Google source until earlier this month on theGoogle Webmaster Central Blog
which states "To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users."
The new policies state that not only should your site be optimized for mobile but the mobile site must be error-free. Otherwise, your site risks being demoted in the Google search rankings. These errors can include anything from faulty redirects to smartphone-only errors, but the message is clear: Google wants your site to be properly configured and optimized for mobile users. Mobile use is expected to overtake desktop computer use within the next year and Google is obviously attempting to persuade webmasters to prepare their sites as the online computing world turns to mobile and cloud for both individual and professional use.