How To Effectively Drive Traffic To Your Real Estate Website

You may have one of the flashiest, most informative websites in the real estate industry but it won't help you a bit unless you get traffic to your page. If people can't see your site, how will it help you? You need relevant traffic and lots of it. You need homebuyers and sellers that are ready to deal with someone they can trust. The right traffic is better than a rush of useless traffic. 

Know your competition

You know who your competition to beat is. You just have to go to Google and type in the keywords that best describe your business. If you live in Topeka, you can type in "real estate Topeka" and see where you rank. You can also see who the big boys are at the top of the search results because they are the ones that are stealing your sales.

Market your real estate website

Visit online forums and learn how to best market your site. I recommend Digital Point and Warrior Forum as a great place to start. You can also find top-notch copywriters at these forums that can help you if you get overwhelmed or would just rather pay someone else to help produce a site that will attract the right kind of traffic.

Your domain name can be your brand name or a generic name, but if you can get a few keywords thrown in this can help with SEO. Create social networking accounts that directly relate to your real estate business. You can attract hundreds, thousands or even millions of followers on sites such as Twitter and Facebook. LinkedIn is a professional networking site that can help you gain more relevant traffic to your site. On real estate forums, you can create posts containing a link to your site. Be sure to check the forum rules to ensure that you aren't spamming when you do this.


Create backlinks if possible. That's a long subject but you can read more about it here. It's worth becoming knowledgeable on the subject because quality backlinks help boost your site's ranking much more efficiently than a mass of random Backlinks.

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