How To Get The Most Out Of Your Real Estate Website

Your real estate website can be the lifeblood of your business as most potential buyers use the internet when searching for a home. You need a website that will reach out and connect with relevant people that could turn into clients and hopefully will lead to a transaction. In this article we will examine the benefits of a real estate website and how to best utilize it for more efficient real estate business.

Keep your home page simple but informative

This may seem basic, but be sure to have contact information where it is plainly visible on all website pages. Be sure to include your name, phone and email address, as well as any links to your social media accounts such as LinkedIn, Facebook, Twitter and Google+.

You should absolutely have an "About" page that describes a brief summary of your business, how it's gotten to where it's at or your vision of where it's going if you're just starting out. You should add anything that sets you apart from other realtors in the area, what do you do different that should make homebuyers come to you?

Your home page should be simple and yet catchy, just enough to make the homebuyer want to see more. Keep a few of your best listings on the homepage, and have clearly labeled links so the homebuyer knows where to click to see more listings once the few listings on the home page have him interested. You can add other information such as interesting news, informative links and more to your home page, just don't overdo it. If it has a "spammy" look to it, homebuyers will more than likely go to a more professional page.

Be sure to include seller and buyer information. Let them both know exactly what you can do for them- go into detail about the list of services you will provide for them during the entire transaction. 

Photos can sell your property before the buyer even sets foot on it

Photos are one of the most important aspects of the marketing process. A listing with no photos stands very little chance of gaining interest. A listing with poor photos also won't fare too well. A listing with high-quality, close-up photos will garner much more interest and the more photos, the better. Prospective buyers want to see everything before they actually go "see" it in person and photos or even high-quality video are the perfect way to showcase a home. Slide-shows are a great way to save space on your page and show off multiple photos of the property.

Be sure to speak (and type) with confidence, make sure your client sees you as an expert in your field and very knowledgeable about the area and property you are trying to sell. Every time you sell a home, ask the buyer to give you a testimonial so your website will be full of raving reviews from previous buyers. Photos of your customers standing in front of their newly-purchased home just adds a bit more and if you can get in the photo with a smiling customer, even better.

Keep your site updated with fresh content. A blog is perfect for this, just keep updated content coming in and your site will rise through the search rankings. Be sure to check your site for expired/broken links and eliminate them. Don't pack your pages with too much information, keep it simple but keep enough information to keep people interested and wanting to see more.

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