How To Survive In A Frenetic Real Estate Environment

Success can be rated in a variety of ways in the real estate industry. Sometimes it's based on how many houses you sell per month, sometimes it's based on how much money you make per month and sometimes agents base it on personal goals and factors. When you are working in a high-paced, frenetic real estate environment, you have to raise your game to be successful- even to survive in such shark-infested waters.

When every good lead is snapped up by other agents, you need technology on your side. I've seen real estate agents that have been successful for years, suddenly being out-performed by "rookies" to the business, just because they understand technology and how to make it work for them. Even if you aren't the most technological-minded agent on the block, you can still take advantage of the many apps and programs specifically designed for real estate agents.

Information you need, when you need it

The best real estate companies have apps- such as Zillow, Trulia and The Street recently comprised a list of the best iOS apps from the Apple store although many of these apps are available on Android as well. Smartphones and tablets are now standard tools for real estate agents that wish to be successful. When information is presented, it needs to reach you as quickly as possible. When you need to find information, you need to be able to access it immediately. There is no time to browse listings or search Google to find your information when you need it.

If you sit in a real estate office all day and make phone calls and drive clients around showing them listings, that's great. Except that your rival real estate agents are using apps on smartphones and tablets to access information quickly and they have the ability to work remotely- from their home, while they are on the road, while they are out eating dinner, from practically anywhere they are. This is the new real estate agent. Not bound by a centralized office, they can work from their homes, automobiles, coffee shops, friend's homes, on the beach, or anywhere else they have internet access and mobile service.

Tech drives real estate agents to success

While some real estate agents are taking the information their clients give them and then driving clients around to look at a slew of houses, the successful real estate agent is collaborating with them over Google Drive, Dropbox or other cloud apps that allow real estate agents and clients to collaborate over documents and files. While some real estate agents are creating documents and setting up meetings with clients to sign the documents, the successful real estate agent is creating documents in Google Drive or Microsoft Office, sending the documents to their clients through Dropbox or Google Drive and having them legally sign the documents using Docusign. Real estate agents using technology are successful and more efficient because they can access information more quickly, they can complete transactions over the internet without travel and other expenses, and they have a complete toolkit that allows them to get past the little things much quicker.

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