Most Popular Real Estate Keywords For SEO


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Search Engine Optimization (SEO) for real estate agents is important because you must utilize the keywords that homebuyers are searching for in order to ensure that your listings are seen. And, since a recent study showed that 90% of all homebuyers use the internet when searching for a home, it becomes even more important.

Point2Homes recently performed a study to find out what most popular keywords are being used in order to sell homes most efficiently. The study was performed using 300,000 property listings in the United States. The most popular buzzwords for descriptions included words like "spacious," "beautiful," "stainless steel appliances" and "hardwood floors."


Most popular 2012 SEO keywords for real estate

Keywords seem to vary depending on the price of the home. For instance, "beautiful" is the top-ranking keyword for homes listed under $1 million. Homes that are listed between $1-5 million saw better exposure from keywords such as "stainless steel appliances," "pool," and "hardwood floors." Homes listed above $5 million saw top keywords such as "private," "guest house" and "wall of windows."

Keywords varied by region as well. Homebuyers on the East Coast searched for homes using keywords such as "move-in ready" and "renovated." Homebuyers on the West Coast were more swayed by words such as "mountain view," "ocean view" and "beautiful."

In NYC, homebuyers searched for "city view," "sunny," soaking tub," "closet space," "oversized windows" and "open kitchen." By utilizing keywords related to amenities that are hard to find in NYC, such as space, light and city view, real estate agents were able to sell homes much faster than the 180 day average that most homes are on the market for.

Mentioning top brand names also had a favorable effect as many homebuyers looking to buy upper-end homes are concerned about the quality of appliances and fixtures. Here, names such as Viking, Sub Zero and Miele gained favorable reactions from wealthy homebuyers.






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