Real Estate Agent's Guide To Online Success

A real estate agent must maintain a professional reputation online at all times. To be successful, a variety of online tools can be used to maintain this reputation and get the word out. A good website, frequent usage of social media and much more can be used to accomplish this. The competition is stiff in the online real estate market so agents must be prepared to be a little bit better, go a little bit farther and do a little bit more than the competitors. Hard work pays off but it can slip away if the reputation you build up is neglected and not consistently maintained.

Building your online reputation

Ask yourself questions to determine what you want your real estate business to be known for and what you can do better than your competitors, then start building your online reputation based on the results of those questions. This is the beginning of your online persona and this is what your reputation will be built on.

Create accounts on a variety of social media and networking sites such as Facebook, Twitter, Google+ and LinkedIn. You may want to use other services such as image services like Photobucket, Flickr and Picasa. For video, you can use YouTube or Vimeo. To create a blog, there is WordPress, Weebly, Blogger, Tumblr, etc. Make the most out of the online services that are available. While it's true that he more accounts you create, the more work it will be to maintain them, but the results will be worth it once you realize you can reach more people.

If you really want to look professional, create a landing page. This page can provide all the information about you, about your business and can have links to every online account you are a part of. You can create a landing page by utilizing the services of WordPress,,, or you can have a copywriter create your page for extra zing. You should use a domain name, it can be anything you wish, such as, or any name you can come up with that relates to your site. Be as creative as possible.

Spread the word!

Create links to your social media sites on your landing page and create links to your landing page on all your social media accounts. You should also create links on your business cards, flyers, brochures, etc. Be sure to keep your accounts updated with fresh content on a constant basis. This will keep people coming to your blog, your landing page and your website to check out your new content. More people to your site means more potential clients.

Maintain your sites

As noted above, frequent fresh content will keep people visiting your sites. Google Analytics can be used to keep up with how many people visit your site, where they are coming from, etc. Every so often you should search your name and your real estate name to check for comments or posts on social media sites or forums. If you see negative comments about you or your business it would be wise to respond and attempt to rectify the situation. You want to keep your online reputation as clean as possible.

Secure backup of all online data

With all the data that real estate brokers can pile up, you need somewhere to store it. Online cloud storage is the optimal solution but because of the risk of data loss, you simply must have a secure data backup plan. There are great cloud backup services out there such as cloudHQ. The cloudHQ service provides a continuous replication of all data that you store on a cloud server. So if you use Evernote for creating, editing and storing real estate transaction documents, you can have all this data backed up securely to Dropbox, Box, etc. This way if data loss was to happen, you will still have a secure copy of all data on your backup account and this can be especially critical when dealing with confidential and sensitive transaction documents and information.

Anne Mulligan
5/21/2017 10:45:10 am


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