Top 5 Ways Real Estate Agents Can Acquire Mobile Leads
Tech trends such as mobile have vastly improved the real estate industry overall. As the majority of internet searches for homes for sale come from mobile devices, real estate agents are finding themselves forced to embrace mobile in order to keep up with the changing times. Yet a recent study
has shown that only 25% of all brands have a mobile strategy in place. With mobile use expected to bypass desktop use within the next year
, real estate agents should have a complete mobile strategy for their brand. In this article, we will look at the top 5 ways real estate agents can gain sales through mobile use.
The days of simply sending out mass emails to a list of contacts are long past. Marketing emails must be properly configured for mobile use as the majority of users will be using a mobile device to check their emails, especially if you send your emails during work hours. Your ultimate goal is to increase your leads, which, in turn, increases your sales. If your emails are not configured for mobile, it will simply be deleted
or ignored...neither one of which is good for your real estate business. Email marketing can still be one of the best tools a real estate agent uses, even with technological advancements in website design, social media marketing and apps.
Many homebuyers are searching for the local expert in the area, someone who is "in the know" and has the inside scoop on the best deals. Be sure to include enough local information that touts you as being the expert that the homebuyers can trust. You also need to optimize your website with SEO that pushes your site toward the top of the rankings for local searches. This ensures that people find your site first, and since the vast majority of searchers don't ever click to the second page of Google results, it is in your best interest to be on the first page.
Ask clients to provide you with testimonials that you can post on your site, and create paid ads that promote you as the local expert in the area.
Social networks can help agents reach out to prospective homebuyers and investors quickly and efficiently. SEO can be used on these sites to increase your visibility. Social media groups that are geared towards real estate professionals, homebuyers and investors can greatly improve your visibility and reachability, as well as helping you connect with other real estate agents to share information and ideas. As the majority of social media users access social networks from mobile devices while they travel, or are at school or work, the better your chances become of gaining leads from social networks.
Optimizing your real estate website for mobile use has many advantages. Not only does it help you gain an advantage with homebuyers that are searching the web on their mobile devices, but Google has recently announced that it will start penalizing websites that aren't properly configured for mobile use in the search rankings. So if your site isn't optimized correctly for mobile use, you may see your rankings drop, which can cost you visibility, which can cost you leads and sales. A misconfigured mobile website can cause web pages to load slowly or not at all, which will cause frustration for the users and they will likely move on to the next website.
Mobile backup is extremely important for any real estate agent. A Symantec study
shows that in 2012, web attacks increased by 30%, target attacks increased by 42%, while 32% of all mobile threats resulted in information security breaches. Phishing sites which steal usernames and passwords to gain unauthorized access to accounts increased 125%. A total of 415 new vulnerabilities were discovered in mobile operating systems.
In case your real estate website is targeted, or if one of your coworkers falls for a phishing scam, a mobile backup solution such as cloudHQ
can help prevent any data loss from such attacks. CloudHQ backs up all data from cloud accounts, so if you keep your data stored in a cloud account, or back up your website to a cloud account, cloudHQ will keep a complete secondary copy of the data in a separate cloud account. If you fall prey to a phishing scam, or if a hacker gains access to your site and deletes data, you can simply log in to the secondary account and restore it within seconds. CloudHQ runs automatically and invisible to users, so that agents can work uninterrupted as cloudHQ continuously runs, silently backing up all changes or additions to the backup account.